matomo

About matomo

Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requests welcome!

What you should know about matomo

matomo — Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requests welcome!. It is categorized under Marketing and primarily built with PHP. The project has gathered 21,465 stars and 2,841 forks on GitHub, indicating strong adoption among developers.

Pricing & licensing: This tool is offered free of charge , released under the GPL-3.0 license. The source code is openly available on GitHub, allowing engineers to audit, contribute, or fork as needed.

Use cases & topics: matomo is associated with the following topics: analytics, growth, hacktoberfest, intranet, log, marketing, matomo, mobile. Teams working in analytics / growth / hacktoberfest spaces typically evaluate this kind of tool when scoping new architecture decisions or replacing legacy components.

Getting started: Check out the official GitHub repository for installation steps, configuration examples, and the latest release notes. Most teams hit value within the first week if the tool aligns with their existing Marketing stack.

Editor's note from Fanny Engriana (Founder, Wardigi Digital Agency): when evaluating tools in the Marketing category for our agency clients, we look at three things first — license clarity, community size, and active maintenance. Tools with explicit license terms and ongoing commits tend to remain viable across multi-year projects.

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